Korean KFC Commercial

(Commercial starts at 6.22 and ends at 6.52)

Translation

Mother: 얘는 마늘 까다가 어딜 간거야? [Where did she go? She was just peeling garlic.]

Announcer:새로 나왔습니다. [Just released.]

Announcer: KFC 허브갈릭치킨 깔끔한 마늘에 향긋한 허브까지 [KFC herb Garlic Chicken with tasty garlic and sweet herbs]

Daughter: 내 입에 딱이야  [I am delighted!]

Announcer: KFC 허브갈릭치킨  [KFC Herb Garlic Chicken]

Daughter: 엄마 [Mum]

Mother: KFC네! [Oh, it's KFC!]

Mother: 이야 마늘이 용됐네! [The garlic taste passed over well!]

Daughter: 그치 엄마? [Right, mom?]

Announcer: 세트는 3500원입니다. [A menu is 3500 won]

Content

The Korean spot opens with a distressed older woman who is wondering where her daughter went while cutting garlic. Cue in uplifting music while the scene suddenly changes into a KFC restaurant where the lost daughter is seen enjoying the then new "KFC Herb Garlic Chicken". The scene is accompanied by the narrator in the off who praises the tasty garlic and sweet herbs. The spot switches between scenes where the food is prepared, dipped in sauce and gently ripped apart while emitting seductive steam, and where the daughter is visibly pleased by the meal she just bought, hugging the bucket of chicken at one point. After she consequently returns to her mother, she suggestively holds up the bucket, to which the mother reacts very delighted. In the next scene, they are joined by two youths to enjoy the meal together as a family. 

Subtitles are present in three forms. In the upper left corner, the company and product names are presented in low key writing. When the product name is stated for the first time, it is written in bold colorful letters which are bouncing in the lower center of the screen with a sparkling graphics effect. The price of the meal as a set in the end uses a nearly identical style (without the sparkle). Finally, in the middle of the spot a reference to the popular Korean internet portal Naver displays how to search for the product there.

Website

The Korean websites main page features current promotional offers in massive pictures in the center of the screen. They smoothly blend into each other, and further information can be gained by clicking on the image of the respective product. The lower part of the main page contains mostly coupon offerings and formal information (FAQ, contact, etc.) There is also a drop-down menu which reveals important consumer information points (menues, store locations, events and e-store). The search bar enables the user to directly search for specific products, store locations and so on. When opening the website, a pop up window advertises the KFC Family Card.

A large amount of television commercials can be viewed on the site, though a special KFC Videoplayer is utilized, which does not allow adjusting the sound volume except for completely muting the video.  There is also a sub page noting Yum! Brands involvement in the World Hunger Relief Week.