Japanese KFC Commercial

Translation

1: A! Tsugi wa 25m todoku kamo [= Ah! Soon I'm going to manage the whole 25 meters. (one pool lane)] 
2: A! Zen'in de ikki ni yareba ii jan! [Ah! Isn't it great when you finish it together in one go?]
3: A! Sukkari egao ni natta! [Ah! It has become a completely happy face]
4: A! Kimochi ga agatta! [Ah! The mood / the feeling has risen (agaru being written in the letters in the spot is a wordplay, meaning both "to rise" --> the mood is rising (the actual meaning of "kimochi ga agaru") and "being fried" )

Content

The Japanese Commercial shows several scenes with not relation to each other, in which the only sound comes from a slow upbeat pop song. Every scene shows people who are at first unsettled and / or dissatisfied with their current situation, until the prospect of greasy fast food chicken finally gives their lives some meaning again. A kid who lags behind at diving training becomes happy when he gets to eat KFC afterwards with his friends. Some people in an office seem to have a stressed out time, but when a senior worker comes in with bags full of KFC products, he lightens up everyone's day (literally, before he comes in, they are working without light). While eating, all of them are standing in a circle, bowing to each other. The last scene shows a little girl who doesn't want to come out from under a table. Regardless of what her serious grade schooler problems may have been, when the father arrives with a bag of KFC, all is forgotten and everything is better, as they are then seen lying under the table together as a family, happily chatting away.

The KFC brand logo and website URL are seen in the first few seconds in corners of the screen. After every scene and at the end of the video,writing gives each scene - and the spot in general - a little motivational message about working hard and being happy.

Website

The Japanese KFC Website stretches a lot more vertically. The top features standard points like the menu as well as a "fan" page for social media participation, a "new concept" page that links to several different KFC related pages and even a page that features a strange mascot called "Ponta" which seems to be in some way related to the coupon system in Japanese KFC Stores. Below these menu points, a massive amount of information is clustered together. The colors are plentiful and popular anime characters are utilized to market the product. Unlike in the Korean website, social media information is also put in the center of the main page, taking a big part of the screen instead of being disposed into a corner. For some reason, all the menus from the top of the page are once again lined up at the bottom, with every sub menu point laid out, before standard official information concludes the page.

The sub menus themselves offer the opportunity to dig deep into massive amounts of information, even about the history of the company itself. The sheer amount of images, writing, colours and links prevent fluent navigation though. Commercials are also available and hosted on youtube, though there are only three relatively recent ones at the point of writing this. The main site also sports a video player with some commercials, though this features only purpose seems to be to utterly annoy the viewer. The video constantly restarts itself with newly turned on audio, even when another point is selected, audio was manually muted, or another browser tab is used. Additionally, if there is any mention of corporate responsibility to be found on the Japanese site, it was simply beyond my ability to wade through the confusing until I could find it.